A look back at 2023!
As 2023 draws to a close and the festive cheers ring, it is always a good time to call for reflection and a look back on my new journey as part of the team at Bask Communications. What an interesting experience it has been, being new to the PR industry in Singapore. There are certainly steep learning curves for a stranger to the industry, and the constant feeling of change that lurks at the back of my mind. But after 9 months, I have come to a greater and deeper understanding of the work we are involved in, and the vision we strive to achieve for our clients and various projects.
One of the more memorable clients that I have had the privilege to work with this year is 365 Cancer Prevention Society. To be in the presence of the brave cancer fighters has been an eye-opener to the courage and strength one can have amid a gruelling battle against cancer. Not only do they uphold the positivity and energy to live life to the fullest, some even picked up roles to help their fellow fighters in the community. Some of the uncles and aunties I’ve met are truly inspirational and a shining example of how we can stay strong in the face of adversity. It is inspiring to learn about the efforts of organisations like 365CPS and the important roles they play in lending a hand to the less fortunate. I truly believe their work is extremely important and greatly appreciated by their many beneficiaries.
One of our other projects this year is the Mitsubishi Electric Asia’s Car Boot for Good event. The weekend car boot pop-up market was part of the company's effort to encourage sustainable living and lifestyle in line with some of the global efforts in tackling the issues of climate change and pollution. It was another meaningful event that not only brought new life to secondhand goods but also showcased charities and social enterprises to the community. Beyond that, it was heartening to see many individuals willingly play a part in their lifestyle for a common cause.
Mitsubishi Electric Asia's "Car Boot for Good" Preloved to Reloved Drive
In recent months, we have also begun working with Chinatown Business Association. As a Singaporean Chinese, this project resonated strongly with me. Perhaps it was a sense of individual responsibility, and the need to help preserve our Chinese culture and heritage, especially in an iconic location like Chinatown. Please look forward to what the CBA will be bringing in the upcoming year as we continue to bring in fresh ideas and activities that can hopefully help to build upon the rich history of Chinatown and at the same time introduce new sentiments and longing for this precinct.
To wrap it all up, it has indeed been a fruitful 2023 for me as a PR consultant and I hope that there will be more learning opportunities in the coming year as I get to come into my own in the industry. Meanwhile, enjoy your holidays during this festive season. Here’s wishing everyone a great 2024 ahead!