Car Boot for Good 2023

Mitsubishi Electric Asia hosted its inaugural Car Boot for Good Preloved to Reloved drive as part of the organisation’s latest CSR initiative of promoting charitable contributions and sustainability efforts.

We worked on generating media coverage focusing on the event’s participants and beneficiaries, and the robust CSR culture Mitsubishi Electric Asia has created and instilled in their employees.

365 Cancer Prevention Society

Having launched Singapore’s first free lung screening campaign for lower-income families, 365 Cancer Prevention Society engaged Bask Communications to undertake a public outreach effort for the programme in conjunction with World Lung Cancer Day 2023.

We successfully reached out to media publications that match the campaign’s target audiences through radio, Facebook Live, and newspaper, securing interviews and coverage to raise awareness of lung cancer and the screening.

Singapore International Foundation

Bask Communications supported Singapore International Foundation for its Arts for Good and Young Social Entrepreneurs program, as well as its 30th anniversary celebration, focusing on qualitative media coverage. Our stories focus on the meaningful impact of the non-profit organisation across Asia, conveying the inspirations and aspirations of its participants and the people it serves.

Music For A Cause 2019 & 2020

Love Action Project engaged Bask Communications for its flagship charity event Music For A Cause. MFAC is Singapore’s first and only music festival that encourages giving and volunteering through music.

We worked on the music festival for two consecutive years in 2019 & 2020, garnering close to $1 million worth of PR coverage for each event. Coverage includes multiple quality, long-form interviews for the organiser, beneficiaries and artistes.

World Down Syndrome Day 2019

Bask Communications supported Down Syndrome Association (Singapore) for World Down Syndrome Day 2019 for PR and photography services.

We developed multiple narratives across different generations of students at DSA, and produced the highest number of quality media coverage to-date for the association, raising awareness on Down syndrome and for the association across print, broadcast and digital platforms.