Wingstop

Together with our partner The Ad Makers, we created a holistic marketing and communications program to support the launch of WingStop’s limited-time Secret Flavour Remixes menu.

We generated a total of 97 pieces of coverage across 61 platforms with a potential audience reach of 4.48 billion. The agency also engaged in media and influencer-seeing programs to wider our reach in cross-platform communications.

YOLO Foods

In 2017, YOLO entrusted us with a single mission: to raise awareness and conduct media outreach within the Muslim community that the healthy quick-service restaurant is now halal-certified.

At the time of launch, healthy halal foods were hard to find. We developed the Makan Je! PR campaign and reached out to influencers and celebrities in the Muslim community, including Adam from The Halal Food Blog, Halalfoodhunt, Munah Bagharib, Ainon Talib and many more.

Through the campaign, the agency successfully established top-of-mind recall for YOLO as the provider of healthy halal food and tripled YOLO’s Instagram following. 

Kabuke

The agency was engaged for the media launch of sake gastrobar Kabuke, and generated over 179 media clippings including key features in Straits Times, Michelin Guide, T Singapore, CNA 938, Time Out and T Dining. 

The campaign utilised strong influencer outreach, garnering high engagement and beautiful visuals from social media foodies and successfully generated both online and offline engagement.