SPARK Fest

As the first sexual wellness festival in Singapore and the host of Asia’s 1st sextech hackathon, SPARK Fest put together a strong, diverse and curated group of industry thought leaders and speakers to shape the face of sexual wellness in Asia. 

In the face of a conservative media landscape, albeit one peppered with much curiosity, it was important for us to develop strong, holistic angles that would accurately reflect the festival’s messaging and key programming. We also facilitated media partnerships and speaking opportunities for the organiser.

PetExpo

Bask Communications was the appointed agency for PetExpo for three consecutive years, from 2017 to 2019. Each year, we focused on working on different creative ideas, ranging from features on pet influencers to a pet fashion show to raise awareness on the animal welfare groups supported by the festival, but also attract customers down to shop at PetExpo.

PetExpo was featured in quality, in-depth interviews and feature stories across broadcast, digital and print media in Singapore

Forest Adventure

Bask Communications was engaged to support Forest Adventure for the relaunch of Singapore’s first and only treetop obstacle course following a six-month overhaul to expand the facilities.

Our strategy was to invite members of the media to experience the trails for themselves and share their first-hand experiences with their readers and followers. We also partnered with youth influencers to attract a younger audience.

We secured quality video features on Mothership, The Smart Local, and CNA Lifestyle along. U-Weekly also did a cover shoot with Singaporean actor Cavin Soh and his family at Forest Adventure.

Biconi

Biconi is an indie personal care brand created by mother-daughter duo - Blan and Wendee Lee - to harness the best natural ingredients in Southeast Asia.

Biconi engaged Bask Communications to help promote the brand during the festive shopping period. As this was the very first PR engagement by the brand, the agency arranged for an intimate media workshop for members of the media and influencers to introduce the brand, and for them to learn to mix their own essential oils. It was an opportunity for attendees to find out more about the benefits of each ingredient used in the product.