More than 1,200 participants came together at Bloom with Hope 2024’s annual community walkathon on 2 March 2024 to celebrate the resilience, unity and unwavering spirits of cancer fighters in Singapore. Organised by 365 Cancer Prevention Society (365CPS) in collaboration with Tampines Central Community Club and Tampines Central Community Sports Network, the walkathon at Our Tampines Hub kicked off two days of exciting activities geared towards empowering members of the public to gain a better understanding towards cancer prevention, cancer fighting and cancer education. The event was graced by special guest and honorary patron to 365CPS, Dr Koh Poh Koon, Senior Minister of State, Ministry of Sustainability and the Environment and Ministry of Manpower.

365CPS Launches Free Cervical Cancer Screening to Eligible Members of the Public

In conjunction with Bloom with Hope and International Women’s Day, 365CPS celebrates the launch of #My1stPapTest, a free cervical cancer screening campaign for eligible members of the public from 1 March 2024 to 31 May 2024. This marks the 7th addition to 365CPS’ annual line-up of health and cancer screenings for lower-income individuals since the launch of its free health screening campaigns in 2021.

365CPS is the first and only social service agency to offer free colonoscopy, low-dose CT lung cancer screening, and the upcoming liver disease screening in support of the Healthier SG initiative. The complete line-up of 365CPS’ health screening campaigns in 2024 includes breast cancer, colorectal cancer, cervical cancer, lung cancer, gastric cancer, prostate cancer, and liver disease.

Members of the public who are interested in finding out more about 365 Cancer Prevention Society and the free health screening campaigns can visit https://www.365cps.org.sg.

For press enquiries, please reach out to the team at hello@baskcomm.com.

SINGAPORE, 15 September 2023 - Bask Communications is pleased to announce the win of a one-year PR retainer for Chinatown Business Association (CBA) following an open pitch. The agency will be supporting CBA for all communications duties in Singapore to boost awareness and engagement at Chinatown Street Market with both locals and international visitors.

Ng Lay Peng, Director of Bask Communications shared, “We are looking forward to our partnership with Chinatown Business Association. Through our strategic communications pillars, we aim to add more vibrancy to the preserved rich culture and heritage of the area, as well as attract more footfall and increased visitorship to the landmarks and businesses along Chinatown Street Market.”

For more information and media queries, please reach the team here.

Close to 500 people attended Mitsubishi Electric Asia’s “Car Boot for Good” pre-loved to reloved drive at the Mitsubishi Electric Building last Saturday. Despite the heavy downpour in the morning, Car Boot for Good ended as a wholesome and fun-filled event with activities for all ages.

The event was graced by Guest-of-Honour, Tanjong Pagar GRC MP Joan Pereira. Attendees to the event shopped and thrifted from 30 car boots and 20 booths for unused or preloved finds, ranging from clothes, accessories, homeware, books and more. Mitsubishi Electric Asia also presented a $10,000 donation to Apex Day Rehabilitation Centre for Elderly (ADRC), its adopted charity since 2006, and one of the six participating charities and social enterprises that set up shop at the event.

Mitsubishi Electric Asia Director of Corporate Affairs Division Mr Frederick Goh shared, “This is our first foray into engaging the public to join us in our journey towards realising Mitsubishi Electric Group’s Purpose of a vibrant and sustainable society. The event is not just a platform for ADRC and supporting social enterprises to showcase their talents and partnerships, but a shared space to cultivate more sustainability-driven ideals within our Singaporean community. We hope we have inspired attendees that every little effort counts towards the shared objective of preserving the environment and planet for our future generations.”

Bask Communications is glad to partner with Mitsubishi Electric Asia for its first public engagement CSR event. We hope that visitors to the event and all Singaporeans can continue to take tiny steps in their commitment and responsibility towards a greener and more sustainable future.

Bask Communications is pleased to be appointed as the public relations agency for 365 Cancer Prevention Society’s Are You At Risk? free lung screening campaign, the first and only free lung screening programme in Singapore.

Lung cancer is the first (25.1%) and third (15.2%) leading cause of death for males and females in Singapore between the years 2016 - 2020. The early stages of lung cancer are often asymptomatic; symptoms only develop when the condition progresses. Therefore, it comes as no surprise that lung cancer has among the poorest survival rates after diagnosis. 

As a non-profit organisation that serves the community in its tri-fold mission - Cancer Prevention, Cancer Fighting and Cancer Education, 365CPS is a huge proponent of early detection to save lives. The campaign aims to empower eligible high-risk individuals to take charge of their health, for the benefit of themselves and their caregivers.

Lung screening programmes have shown to be an effective measure in improving early detection rates, potentially leading to improved treatment outcomes and reduced mortality. Recent research has shown that a low-dose computed tomography (CT) lung screen is highly accurate in detecting small spots in the lung, including early lung cancer. It has been proven to reduce the number of deaths from lung cancer in high-risk patients compared to chest X-rays.

Sign-Up for Are You at Risk? Free Lung Screening (now to 18 August 2023)

To participate in the lung screening programme, applicants will have to register with 365CPS or its community partners for a pre-screening consultation, followed by a low-dose CT scan at 365CPS screening partners’ facilities. The clinic will schedule a review with the doctor if the CT scan indicates abnormalities, and refer patients to a public health setting if further investigation or treatment is needed. 

Are You at Risk? Lung Cancer Screening is available for individuals who 

• Hold a valid blue or orange CHAS card

• Are 50 to 80 years old

• Have smoked at least 20 pack years
  (Calculated by number of packs smoked daily multiplied by the number of years)

• Are still smoking or quit within the last 15 years ago 

For any enquiries or to register for the free lung screening, members of the public can contact 365CPS community partners, email 365CPS at elyn.tan@365cps.org.sg or register on 365CPS website: https://www.365cps.org.sg/screening-campaign/. 

Make a difference to the lives of these at-risk individuals and support the efforts of 365CPS.

Members of the public who wish to support the lung screen campaign can do so via the following platforms:

Giving.sg: https://www.giving.sg/365-cancer-prevention-society/areyouatrisk 

Give.asia: https://give.asia/campaign/are-you-at-risk-lung-cancer-screening?#/ 

All donations to 365CPS will be eligible for 250% tax relief. Any excess funds will be directed to supporting the Society’s tri-fold mission. 

For media enquiries, please contact laypeng@baskcomm.com or kayguan@baskcomm.com.

The world has undergone a collective trauma and shared experiences from the COVID-19 pandemic, and we’ve all emerged from it with new lessons and changes in the way we feel, think, and act.  Our team at Bask Communications is welcoming this new era of the post-pandemic world with a reenergised and deeper understanding of the world around us, and the nuances gained in the world of communications, staying informed with the latest trends and observations to convey on-the-nose touchpoints and relevant dialogues to our community. 

The core of who we are as an organisation has not changed. The work with our clients through the pandemic years has further reinforced to us the importance of building authentic communications and meaningful interactions. It might seem counterintuitive to shed the frills, but when consumers are constantly bombarded with so much noise across all media platforms, they are looking for what is real. Rather than only a few seconds of “visibility” through a quick swipe or scroll on the phone, we aim to build successful brand affinity and lasting connection between brands and consumers.

Over the past seven years, we have successfully strategised and executed many impactful public relations program in partnership with our clients, and we want to do more.

Building more engaging content

We are placing a greater emphasis on creating holistic communications programs for clients on their owned platform through content marketing across editorial, photography and videography and podcast production services. 

Podcasting has grown to become a highly relevant tool for amplifying reach, gaining significant popularity and importance in recent years. 31% of adults in Singapore and 44% globally listen to more than an hour of podcast weekly. The growing number of users on this platform creates a wide accessibility to new audiences, providing brands and companies the opportunities to build communities and foster stronger connections.

Fostering stronger employee communications

Through the pandemic and beyond, we are seeing more organisations looking inward to grow outward. Beyond the standard fare of internal communications, we designed a spectrum of offerings to be a partner in helping you build your organisation’s culture and employee engagement.  The mainstreaming of workplace models such as hybrid and remote work have pushed organisations to relook how employees can remain connected and engaged. As companies continue to strive for growth and success, the employee experience has become a new and key consideration of their structure.

We understand that every business’s needs are different, and we look forward to creating new and exciting ideas together for your business. Get in touch with us now.