Bask Communications: A Quarter in Review

In the blink of an eye, we’ve wrapped up the first quarter of 2025! As the year gains momentum, we’re excited to share some highlights and meaningful milestones from the past few months. 

Deepening Our Commitment to Cancer Advocacy 

Continuing our partnership with 365 Cancer Prevention Society (365CPS), we are honoured to be retained as the Society’s PR agency of record. Over the past two years, we have worked hand-in-hand to strengthen their presence across mainstream media, radio, and online platforms, reinforcing their tri-fold mission of Cancer Prevention, Cancer Fighting, and Cancer Education.  Beyond spotlighting 365CPS’ suite of free annual cancer screening campaigns, our efforts have helped the Society deliver essential health education and support to the wider community, through collaborative knowledge sharing in the media together with healthcare professionals.  

• Lianhe Zaobao (联合早报) – “肺”事何时了 认识肺癌症状做好预防 

• Berita Mediacorp - Diramalkan hanya ada lagi 6 bulan untuk hidup, pejuang barah hati ini nasihat orang ramai jalani ujian awal 

• CAPITAL 958 – 城市号列车 

In March, we returned to Our Tampines Hub for the third edition of 365CPS’ Bloom with Hope celebration. Inspiring cancer fighters, families, friends and partners came together to celebrate the resilience of the cancer fighting journey; attendees were also encouraged to take proactive steps in early detection by signing up for the free screening campaigns #My1stPapTest, #My1stMammo, and #My1stColonoscopy.  At the celebration, nOm’s culinary content creator and producer, Azfar Maswan delighted attendees with a cooking demonstration of Assam Fish Curry with Vegetables and Nasi Ulam, proving that we don’t have to sacrifice our beloved flavours to eat healthier. The event also hosted a heartfelt fireside chat discussing the impact of cancer on families, the power of prevention and the importance of a strong support system.

Check out the inspiring stories of our cancer fighters Mdm Vijay and Ms Mallika on Tamil Murasu 

Celebrating Successful Partnerships 

In Q1, we also concluded our partnership with family care brand BZU BZU and hospitality client Dorsett Changi City Singapore. 

With BZU BZU, we positioned the brand as a trusted homegrown name through strategic media engagement, influencer marketing and partnerships, as well as targeted campaigns and giveaways. We successfully engaged with over 40 mummy influencers, delivering an estimated reach of 436,000, and achieving an average monthly engagement rate of 12.1% from their social media content sharing. We also built up a strong brand presence for BZU BZU in key local parenting titles.  

Catch-up on CEO Raphael Jiang’s interview on MONEY FM 89.3

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Over at DCCS, we supported the communications around its recent acquisition and rebrand—successfully building awareness in the early stages and helping the refreshed identity gain traction in the hospitality space. It was a pleasure to journey alongside both brands. 

• Singapore Motherhood - Dorsett Changi City Singapore: An East-Side Escapade and Local Foodie Staycation to Savour 

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Looking Ahead 

As we move into the rest of the year, our team remains focused on elevating our offerings and delivering impactful storytelling for our clients. Whether you’re looking for PR support, influencer marketing, media pitching, or press release distribution, we’d love to hear from you. 

Reach out to us at hello@baskcomm.com - let’s create meaningful and engaging narratives together.  

365 Cancer Prevention Society Celebrates the Resilience, Unity and Unwavering Spirits of Cancer Fighters at Bloom with Hope 2024

More than 1,200 participants came together at Bloom with Hope 2024’s annual community walkathon on 2 March 2024 to celebrate the resilience, unity and unwavering spirits of cancer fighters in Singapore. Organised by 365 Cancer Prevention Society (365CPS) in collaboration with Tampines Central Community Club and Tampines Central Community Sports Network, the walkathon at Our Tampines Hub kicked off two days of exciting activities geared towards empowering members of the public to gain a better understanding towards cancer prevention, cancer fighting and cancer education. The event was graced by special guest and honorary patron to 365CPS, Dr Koh Poh Koon, Senior Minister of State, Ministry of Sustainability and the Environment and Ministry of Manpower.

365CPS Launches Free Cervical Cancer Screening to Eligible Members of the Public

In conjunction with Bloom with Hope and International Women’s Day, 365CPS celebrates the launch of #My1stPapTest, a free cervical cancer screening campaign for eligible members of the public from 1 March 2024 to 31 May 2024. This marks the 7th addition to 365CPS’ annual line-up of health and cancer screenings for lower-income individuals since the launch of its free health screening campaigns in 2021.

365CPS is the first and only social service agency to offer free colonoscopy, low-dose CT lung cancer screening, and the upcoming liver disease screening in support of the Healthier SG initiative. The complete line-up of 365CPS’ health screening campaigns in 2024 includes breast cancer, colorectal cancer, cervical cancer, lung cancer, gastric cancer, prostate cancer, and liver disease.

Members of the public who are interested in finding out more about 365 Cancer Prevention Society and the free health screening campaigns can visit https://www.365cps.org.sg.

For press enquiries, please reach out to the team at hello@baskcomm.com.

Bask Communications wins PR retainer for Chinatown Business Association

SINGAPORE, 15 September 2023 - Bask Communications is pleased to announce the win of a one-year PR retainer for Chinatown Business Association (CBA) following an open pitch. The agency will be supporting CBA for all communications duties in Singapore to boost awareness and engagement at Chinatown Street Market with both locals and international visitors.

Ng Lay Peng, Director of Bask Communications shared, “We are looking forward to our partnership with Chinatown Business Association. Through our strategic communications pillars, we aim to add more vibrancy to the preserved rich culture and heritage of the area, as well as attract more footfall and increased visitorship to the landmarks and businesses along Chinatown Street Market.”

For more information and media queries, please reach the team here.

Mitsubishi Electric Asia's "Car Boot for Good" Preloved to Reloved Drive

Close to 500 people attended Mitsubishi Electric Asia’s “Car Boot for Good” pre-loved to reloved drive at the Mitsubishi Electric Building last Saturday. Despite the heavy downpour in the morning, Car Boot for Good ended as a wholesome and fun-filled event with activities for all ages.

The event was graced by Guest-of-Honour, Tanjong Pagar GRC MP Joan Pereira. Attendees to the event shopped and thrifted from 30 car boots and 20 booths for unused or preloved finds, ranging from clothes, accessories, homeware, books and more. Mitsubishi Electric Asia also presented a $10,000 donation to Apex Day Rehabilitation Centre for Elderly (ADRC), its adopted charity since 2006, and one of the six participating charities and social enterprises that set up shop at the event.

Mitsubishi Electric Asia Director of Corporate Affairs Division Mr Frederick Goh shared, “This is our first foray into engaging the public to join us in our journey towards realising Mitsubishi Electric Group’s Purpose of a vibrant and sustainable society. The event is not just a platform for ADRC and supporting social enterprises to showcase their talents and partnerships, but a shared space to cultivate more sustainability-driven ideals within our Singaporean community. We hope we have inspired attendees that every little effort counts towards the shared objective of preserving the environment and planet for our future generations.”

Bask Communications is glad to partner with Mitsubishi Electric Asia for its first public engagement CSR event. We hope that visitors to the event and all Singaporeans can continue to take tiny steps in their commitment and responsibility towards a greener and more sustainable future.

365 Cancer Prevention Society - Are You at Risk?

Bask Communications is pleased to be appointed as the public relations agency for 365 Cancer Prevention Society’s Are You At Risk? free lung screening campaign, the first and only free lung screening programme in Singapore.

Lung cancer is the first (25.1%) and third (15.2%) leading cause of death for males and females in Singapore between the years 2016 - 2020. The early stages of lung cancer are often asymptomatic; symptoms only develop when the condition progresses. Therefore, it comes as no surprise that lung cancer has among the poorest survival rates after diagnosis. 

As a non-profit organisation that serves the community in its tri-fold mission - Cancer Prevention, Cancer Fighting and Cancer Education, 365CPS is a huge proponent of early detection to save lives. The campaign aims to empower eligible high-risk individuals to take charge of their health, for the benefit of themselves and their caregivers.

Lung screening programmes have shown to be an effective measure in improving early detection rates, potentially leading to improved treatment outcomes and reduced mortality. Recent research has shown that a low-dose computed tomography (CT) lung screen is highly accurate in detecting small spots in the lung, including early lung cancer. It has been proven to reduce the number of deaths from lung cancer in high-risk patients compared to chest X-rays.

Sign-Up for Are You at Risk? Free Lung Screening (now to 18 August 2023)

To participate in the lung screening programme, applicants will have to register with 365CPS or its community partners for a pre-screening consultation, followed by a low-dose CT scan at 365CPS screening partners’ facilities. The clinic will schedule a review with the doctor if the CT scan indicates abnormalities, and refer patients to a public health setting if further investigation or treatment is needed. 

Are You at Risk? Lung Cancer Screening is available for individuals who 

• Hold a valid blue or orange CHAS card

• Are 50 to 80 years old

• Have smoked at least 20 pack years
  (Calculated by number of packs smoked daily multiplied by the number of years)

• Are still smoking or quit within the last 15 years ago 

For any enquiries or to register for the free lung screening, members of the public can contact 365CPS community partners, email 365CPS at elyn.tan@365cps.org.sg or register on 365CPS website: https://www.365cps.org.sg/screening-campaign/. 

Make a difference to the lives of these at-risk individuals and support the efforts of 365CPS.

Members of the public who wish to support the lung screen campaign can do so via the following platforms:

Giving.sg: https://www.giving.sg/365-cancer-prevention-society/areyouatrisk 

Give.asia: https://give.asia/campaign/are-you-at-risk-lung-cancer-screening?#/ 

All donations to 365CPS will be eligible for 250% tax relief. Any excess funds will be directed to supporting the Society’s tri-fold mission. 

For media enquiries, please contact laypeng@baskcomm.com or kayguan@baskcomm.com.