Bask Communications Bruce Ng Bask Communications Bruce Ng

Bask Communications: A Quarter in Review 

In the blink of an eye, we’ve wrapped up the first quarter of 2025! As the year gains momentum, we’re excited to share some highlights and meaningful milestones from the past few months. 

 

In the blink of an eye, we’ve wrapped up the first quarter of 2025! As the year gains momentum, we’re excited to share some highlights and meaningful milestones from the past few months. 

Deepening Our Commitment to Cancer Advocacy 

Continuing our partnership with 365 Cancer Prevention Society (365CPS), we are honoured to be retained as the Society’s PR agency of record. Over the past two years, we have worked hand-in-hand to strengthen their presence across mainstream media, radio, and online platforms, reinforcing their tri-fold mission of Cancer Prevention, Cancer Fighting, and Cancer Education.  Beyond spotlighting 365CPS’ suite of free annual cancer screening campaigns, our efforts have helped the Society deliver essential health education and support to the wider community, through collaborative knowledge sharing in the media together with healthcare professionals.  

In March, we returned to Our Tampines Hub for the third edition of 365CPS’ Bloom with Hope celebration. Inspiring cancer fighters, families, friends and partners came together to celebrate the resilience of the cancer fighting journey; attendees were also encouraged to take proactive steps in early detection by signing up for the free screening campaigns #My1stPapTest, #My1stMammo, and #My1stColonoscopy.  At the celebration, nOm’s culinary content creator and producer, Azfar Maswan delighted attendees with a cooking demonstration of Assam Fish Curry with Vegetables and Nasi Ulam, proving that we don’t have to sacrifice our beloved flavours to eat healthier. The event also hosted a heartfelt fireside chat discussing the impact of cancer on families, the power of prevention and the importance of a strong support system.

Check out the inspiring stories of our cancer fighters Mdm Vijay and Ms Mallika on Tamil Murasu 

Celebrating Successful Partnerships 

In Q1, we also concluded our partnership with family care brand BZU BZU and hospitality client Dorsett Changi City Singapore. 


With BZU BZU, we positioned the brand as a trusted homegrown name through strategic media engagement, influencer marketing and partnerships, as well as targeted campaigns and giveaways. We successfully engaged with over 40 mummy influencers, delivering an estimated reach of 436,000, and achieving an average monthly engagement rate of 12.1% from their social media content sharing. We also built up a strong brand presence for BZU BZU in key local parenting titles.  

Over at DCCS, we supported the communications around its recent acquisition and rebrand—successfully building awareness in the early stages and helping the refreshed identity gain traction in the hospitality space. It was a pleasure to journey alongside both brands. 

 
 

Looking Ahead 

As we move into the rest of the year, our team remains focused on elevating our offerings and delivering impactful storytelling for our clients. Whether you’re looking for PR support, influencer marketing, media pitching, or press release distribution, we’d love to hear from you. 

Reach out to us at hello@baskcomm.com - let’s create meaningful and engaging narratives together.  

 
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Bask Communications Ng Lay Peng Bask Communications Ng Lay Peng

365 Cancer Prevention Society Celebrates the Resilience, Unity and Unwavering Spirits of Cancer Fighters at Bloom with Hope 2024

The theme for Bloom with Hope 2024 - Blue Horizons: Uniting for Hope Against Cancer., encapsulates the community’s strength and unity in the battle against cancer, and symbolises our collective resilience, fostering trust and solidarity as we confront the challenges posed by cancer.

 

More than 1,200 participants came together at Bloom with Hope 2024’s annual community walkathon on 2 March 2024 to celebrate the resilience, unity and unwavering spirits of cancer fighters in Singapore. Organised by 365 Cancer Prevention Society (365CPS) in collaboration with Tampines Central Community Club and Tampines Central Community Sports Network, the walkathon at Our Tampines Hub kicked off two days of exciting activities geared towards empowering members of the public to gain a better understanding towards cancer prevention, cancer fighting and cancer education. The event was graced by special guest and honorary patron to 365CPS, Dr Koh Poh Koon, Senior Minister of State, Ministry of Sustainability and the Environment and Ministry of Manpower.

365CPS Launches Free Cervical Cancer Screening to Eligible Members of the Public

In conjunction with Bloom with Hope and International Women’s Day, 365CPS celebrates the launch of #My1stPapTest, a free cervical cancer screening campaign for eligible members of the public from 1 March 2024 to 31 May 2024. This marks the 7th addition to 365CPS’ annual line-up of health and cancer screenings for lower-income individuals since the launch of its free health screening campaigns in 2021.

365CPS is the first and only social service agency to offer free colonoscopy, low-dose CT lung cancer screening, and the upcoming liver disease screening in support of the Healthier SG initiative. The complete line-up of 365CPS’ health screening campaigns in 2024 includes breast cancer, colorectal cancer, cervical cancer, lung cancer, gastric cancer, prostate cancer, and liver disease.

Members of the public who are interested in finding out more about 365 Cancer Prevention Society and the free health screening campaigns can visit https://www.365cps.org.sg.

For press enquiries, please reach out to the team at hello@baskcomm.com.

 
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